About the job
Position Title: Director/Sr. Director, Product Management & Marketing
Reports to: EVP, Commercial and Corporate Strategy
Application: https://www.linkedin.com/jobs/view/4410240167/
Company Background:
CNSide Diagnostics is a subsidiary of Plus Therapeutics, Inc. that develops and commercializes proprietary clinical diagnostic laboratory tests, such as CNSide, designed to identify tumor cells that have metastasized to the central nervous system in patients with carcinomas and melanomas. The CNSide Cerebrospinal Fluid Assay Platform enables quantitative analysis and molecular characterization of tumor cells and circulating tumor DNA in cerebrospinal fluid, informing and improving the clinical management of patients. The Company is in the early stages of commercializing CNSide in the U.S.
Role:
We’re looking for a high-impact leader to own product strategy and commercialization across an integrated CNS oncology platform that includes diagnostics, therapeutics, and data analytics. This role is intentionally cross-vertical. You will spend roughly equal time shaping and scaling all three businesses—ensuring they operate as a coordinated platform rather than independent products. You will define what we build, where we win, and how it translates into clinical adoption—then ensure tight execution across go-to-market, sales enablement, and ongoing commercialization.
This is not a traditional marketing role. It requires someone who can move seamlessly between clinical nuance, product strategy, and commercial execution, bringing clarity to complexity and driving measurable adoption across multiple modalities. You will lead one direct report and serve as a central integrator across Commercial, Clinical, Medical Affairs, R&D, and Market Access. This role has direct visibility to executive leadership and significant influence on company strategy.
This position may also sit in Houston, TX, or Charlottesville, VA.
Responsibilities:
1.) Cross-Platform Product Strategy (Diagnostics, Therapeutics, Data)
Define and continuously refine product strategy across all three verticals, ensuring alignment
Identify where each modality wins independently and where integrated Dx/Rx/Data creates compounded value
Translate scientific and technical capabilities into clear, differentiated, and commercially viable offerings
Synthesize physician and KOL insights into actionable product, evidence, and roadmap decisions
Ensure product and evidence strategies are coordinated to support both individual products and the broader platform narrative
2.) Integrated Market Narrative & Positioning
Build a cohesive, platform-level narrative that connects diagnostics, therapeutics, and data into a compelling clinical and economic story
Establish clear product-level positioning while reinforcing the value of the integrated ecosystem
Simplify complex science into physician-relevant, decision-driving messaging
Ensure consistency across sales, medical, market access, investor, and external communications
Continuously refine messaging based on real-world adoption and feedback loops
3.) Go-to-Market & Launch Execution Across Modalities
Lead go-to-market strategy and execution across diagnostics launches, therapeutic clinical and regulatory milestones, and data product/service rollouts
Ensure launch readiness is aligned across clinical evidence, messaging, reimbursement, and field execution
Coordinate across teams to deliver high-impact, synchronized launches rather than siloed efforts
Develop scalable frameworks for multi-product, multi-stage commercialization
4.) Sales Enablement & Adoption Across Use Cases
Equip the field with clear, integrated messaging that connects Dx, Rx, and Data into actionable clinical workflows
Ensure sales teams can confidently articulate:
When to use the diagnostic
How it informs treatment decisions
How data enhances outcomes and insight
Partner with Sales Leadership to refine targeting, segmentation, and account strategy across all verticals
Identify and remove friction in the customer journey to accelerate adoption and repeat utilization
5.) Cross-Functional Leadership & Integration
Act as the central integrator across diagnostics, therapeutics, and data teams
Drive alignment in a complex, evolving environment with multiple stakeholders and priorities
Influence senior leadership through data-driven insights and a strong point of view
Ensure the organization operates with clarity on:
Where we win as individual products
Where we win as an integrated platform
Build and develop a high-performing, execution-focused marketing function
Qualifications:
Bachelor’s degree required. 8–12+ years of experience in product management, marketing, commercial strategy, or consulting within the life sciences
Advanced degree (MBA, PhD, MS, MD, or equivalent) strongly preferred
Demonstrated ability to translate complex clinical and scientific concepts into commercial strategy and drive measurable adoption may substitute for an advanced degree
Experience in oncology diagnostics, therapeutics, and/or data-driven healthcare solutions
Demonstrated ability to operate across multiple product types or business models simultaneously
Proven track record of owning both upstream product strategy and downstream commercial execution
Strong ability to translate complex clinical and scientific concepts into clear, differentiated value propositions
Experience influencing cross-functional teams in a matrixed organization
Experience leading or supporting product launches and commercialization efforts
Preferred Experience:
Experience spanning multiple modalities (e.g., diagnostics and therapeutics, or diagnostics and data platforms)
Background in precision oncology, molecular diagnostics, or neuro-oncology
Familiarity with payer dynamics, reimbursement, and market access strategy
Experience working with Key Opinion Leaders (KOLs) and academic medical centers
Experience in a high-growth, early commercialization, or platform-based company
Plus Therapeutics, Inc. and CNSide Diagnostics are Equal Employment Opportunity/Affirmative Action Employers—Minority/Female/Disability/Veteran. Qualified applicants are considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or any protected characteristic.
Featured benefits
Medical insurance, Vision insurance, Dental insurance, 401(k), Paid maternity leave, Paid paternity leave
Requirements added by the job poster
• Bachelor’s Degree
Essential Duties and Responsibilities
Position Requirements